I met Sprinkles Cupcakes founder Candace Nelson nearly one year ago on the set of Cupcake Wars. (Read the tell-all here!) We were shooting a pilot for Food Network that eventually turned into the hit cupcake competition people are constantly suggesting I try out for. While you won’t find any try out videos from me, there are plenty of dispatches I recorded while the pilot was in the works. Like this one from when I first landed in LA or this one that makes me laugh because I bunch of people actually believed I had never heard of Burger King before. I made one more right before I went back home, but I was so bummed about being forced to wear long sleeves on the show it’s just too sad to post. So instead here’s this one I made in December right before the pilot aired.
Anyway, even though Candace is on credit card commercials, a regular guest and favorite of both Martha Stewart and Oprah, a Food Network TV star and let’s not forget, the woman who put cupcakes on the map, she also happens to be very sweet and down-to-Earth. We kept in touch after the show and I was thrilled to hear she became a permanent fixture. During filming she let me know that she was scouting locations in Chicago for her next shop so when I got my trademark modern dot invitation in the mail I knew exactly what was going on.
So why did the West Coast’s most famous cupcake shop come to Chicago? “The question isn’t so much why Chicago, but why did it take us so long to get to Chicago?” Candace says, “We have been looking for the right location in Chicago for four years and feel so lucky to have found a wonderful spot in the Gold Coast. I spent a lot of time here during my college years and I really love this town – the people, food, music, architecture and energy of this city are all fantastic. There’s nothing like it!”

Lisa tries the red velvet everyone was freaking over.
When June 22nd rolled around, my best girl Lisa and I put on our fancy shoes and set out in the sweltering Chicago summer heat to welcome Sprinkles to Chicago. When our cab pulled up to the location we couldn’t say enough about what a perfect spot Candace chose. She’s right off the Mag Mile, where a steady stream of tourists from all over the world come to spend money 24 hours a day, 7 days a week. If you think about it, Chicago is a very affordable vacation destination for most of America. Smack in the middle of the country we’re the Midwest’s largest city – and the Mag Mile is the epitome of city sightseeing. While most of us natives avoid it like the ketchup on a hotdog, the allure of all the big department stores, the god-awful Hershey’s store, American Girl creepatorium, and dozens of couture fashion boutiques pulls in millions of tourists every year. Our own branch of the world’s first cupcake shop is the icing on the cake, pun intended. Being that my office is only one stop away from the Mag Mile on the Red Line I have figured out the least touristy times of day to sneak over for a cupcake or to run into Betsy Johnson to try on prom dresses for crazy people.
After checking our names off the guest list, Lisa and I rounded the corner to find a very crowded courtyard full of people in their fancy pants shoveling red velvets into their mouths like no one’s business. Not to get off topic here, but wtf is up with red velvet these days? It’s the Lady Gaga of cake – I kind of get it, but not really. It’s vanilla with a little cocoa, dyed red. It’s not magic… it’s food coloring. Anyway, there were cupcakes and champagne as far as the eye could see. I spotted Candace inside, so we stood in the long, long line and waited to talk to her.

A sample cupcake while you wait for your cupcake. I like this.
The line was so long, it turns out, because they were giving everyone boxes full of free cupcakes. The wait gave me a chance to snap lots of pictures, which you can see here, and for Lisa to get all New York on some guy with a ponytail who tried to cut us in line. I got myself a box containing a strawberry, double chocolate, carrot cake, chai latte, chocolate marshmallow and lemon and felt especially cool when, through a sea of people, Candace spotted me and shouted my name.
She said how nice it was to see my naked arms, which made me laugh, and we talked about the amazing location she landed and how this place was going to be banging at all times. When I pre-complained about having to wait in line for one of my friend’s famous cupcakes she said that crowds like this one tend to die down after the first few weeks – this remains to be seen as the line has been down the street ever since and we’re already into August.
After taking lots of pictures, making lunch plans and making sure she met my charming little trouble maker friend Lisa, I hugged Candace good bye and headed back into the crowd. It was a good 98 degrees out, so Lisa and I grabbed our parting gift bags and hopping into another cab. Back at my office, we opened the bags and squealed with delight as we discovered a gift card for additional cupcakes, a bag of Callebaut chocolate, and a bottle of Nielsen-Massey vanilla and directions to make Sprinkles chocolate buttercream. That Candace doesn’t play, y’all. Lisa said it was fancy champagne too – dang!

We couldn't wait - Lisa and I sat on the steps outside my office and ripped open our packages as soon as we could.
Tony is the toughest cupcake judge on Earth, so I plopped my winnings in front of him when I got home. Beads of nervous sweat rolled down my tuxedo dress. If he didn’t like what he tasted he would not be shy – and I get defensive of my friends so this could be trouble! The double chocolate was first – he liked it… but he didn’t seem convinced. Then he bit into the strawberry cupcake. “Mmmm,” he doesn’t say that often, this was a good sign, “Yeah that one’s good – have you tried this?” I tasted, and had to agree. Yes, that was a very fresh strawberry flavor indeed. I went for the chai, which had been calling my name all night. I was so proud to note that Candace didn’t take the weenie way out with this flavor. This was a spicy, real-deal chai cupcake. The rest was a blur, as I bit into things, shared them with Tony, squirreled others away for Teno. But I was definitely glad to know these cupcakes were a 1-minute train ride away from my office at all times.
The next day I emailed Candace to say thanks and to let her know how much Tony enjoyed the strawberry cupcakes. She wrote back, and included the recipe!
Sprinkles Strawberry Cupcakes (1 doz)
You will need:
- 1 ½ cup all-purpose flour, sifted
- 1 tsp baking powder
- ¼ tsp kosher salt
- 4 oz (1 stick) unsalted butter, at room temperature
- 1 cup granulated sugar
- 1 large egg, at room temperature
- 2 large egg whites, at room temperature
- ¼ cup whole milk, at room temperature
- 1/3 cup pureed strawberries, measured in liquid measuring cup (use all-natural frozen strawberries that have been thawed and pureed until totally smooth)
- 1 tsp pure vanilla extract
Then you:
Preheat oven to 350 degrees. Fill a 12 cup cupcake pan with cupcake liners. Whisk together flour, baking powder and salt. Set aside
Add vanilla and strawberry puree to milk and set aside. In standing mixer, cream butter on medium-high speed until light and fluffy. Gradually add sugar and continue to beat until full incorporated and fluffy. Slowly add egg and egg whites and mix on medium speed until blended. With mixer on low speed, add half the flour mixture until just blended. Add milk mixture and mix just until blended. Add remaining flour mixture and mix just until blended. Scrape down bowl to make sure entire mixture is smooth.. Divide batter between 12 cupcake cups and bake for approx 22 – 25 minutes or until tops are just dry to the touch . Cool cupcake pan on wire rack. As they cool, cupcake domes will fall. Once cool, cupcakes can be turned out of pan and frosted.
Sprinkles Strawberry Frosting
You will need:
- 8 oz (2 sticks) unsalted butter, slightly cold and firm
- 1/16 tsp kosher salt
- 3 ½ cups confectioners sugar, sifted
- ½ tsp pure vanilla extract
- 3 tbsp pureed strawberries (use all-natural frozen strawberries that have been thawed and pureed until totally smooth)
Then you:
Beat butter and salt on medium high speed until light and fluffy. Reduce speed and gradually add confectioner’s sugar. Beat until incorporated. Add vanilla and strawberry puree and mix on medium low until blended and smooth. Do not overmix, or the frosting will incorporate too much air. The consistency should be dense and creamy, like ice-cream.

I wanted to put these in my shirt.
So there you go, if there’s not yet a Sprinkles in your neck of the woods you can make your own at home, sans modern dot. The strawberry and cherry were are actually my favorite because they look like boobies. Speaking of modern dots, Candace has offered one of my lucky readers three of her famous cupcake mixes – complete with modern dot decorations. To enter, check out the Sprinkles site and leave a comment on this post about which three flavors you’d like to win. Remember. I’ve turned cupcake mixes into cookies, so the possibilities are endless. (Sorry overseas folks, while you’re free to comment we’re not able to send cupcake mixes internationally.) I’ll pick a random winner on 8/15/10.
I’ll definitely be adding Sprinkles to my growing list of bakeries I recommend in Chicago. And if you stop by, bring me a carrot cake cupcake!
Congrats to Debbie & thanks to everyone who commented!